Within the scope of the quarterly press conference FOCUS presents the ad balance 2015 as well as the view of the advertising year 2016:
Download Focus Werbebarometer (PDF, 2 MB)
Development of ad spends split by media, seasonality, top 10 economic sectors, market baskets and companies:
Download Focus Advertising Volumes/Fluctuation Margins (PDF, 751 kB)
Download Media Analysis 2010 (PDF, 119 kB)
Further information at www.media-analyse.at
The Ambient Meter is a coverage study for ambient media. Five categories are surveyed (outdoor-, indoor- and electronic advertising forms, mobile advertisement and Ambient small formats).
Further information at http://www.tmc.at/studien/ambientmeter.html
Wirkungsstudie Plakat 2010 (PDF, 4,12 MB)
TAKE NOTE AND FORGET-Study
Take note and Forget. How often should one book a billboard? What duration period is ideal for my product? Is it better to book a short, repeated campaign or a one-off long-term campaign? What's the difference between a fortnightly and a monthly cycle? The study “Take note and Forget” analyses the influence of the display period cycle and daily recognition.
Download Study Take Note and Forget (PDF, 243 kB)