Whether it’s a question of cost, a factor of time or environmental awareness - there are many motivating reasons as to why an increasing number of people are making use of the wide range of public transport services. These figures confirm what has been assumed for quite some time. More and more people are using public transport to get to school, to work or to travel to where they want to spend their free time. We recognised the trend early on and have long since jumped aboard the fast-moving train of new urban mobility. With a multi-facetted choice of advertising surfaces on around 5,200 vehicles including trams, buses and metro trains, we are the absolute Number 1 in Austria's Transport Media landscape.
Our success factor: people love the unusual, attractive productions such as buses and trams in Total Look designs and enjoy exploring the landscapes of integrated Station Brandings.
And there is another important factor with regard to Transport Media advertising: 70% of all public transport users travel the same route up to five or six times per week. In 2015 Wiener Linien ridership stood at 939 million passengers . Combining City Lights, Rolling Boards, billboards, etc., in waiting shelters, metro stations and train stations result in ideal advertising synergies and our innovation since 2014 is the mix with Digital Media in Viennese metro stations.