Innovative media campaigns count among the most exciting and interesting fields of activity for our Gewista Competence Team. The implementation of wacky ideas, whether they stem from a customer, a supplier or from our own people, requires a great deal of creative and technical know-how and is challenging from both a logistical and legal viewpoint. That is why our interdisciplinary team of graphic artists, structural designers, fitters and the logistics unit starts every search for the ideal solution full of verve. And the results really are something to behold: they invoke astonishment, surprise and amazement time and again, and remain in the memory for a considerable length of time.
Our Ambient and Innovative Unit is concerned with developing new and creative advertising ideas for Gewista’s customers and implementing them within the scope of unusual campaigns. This includes production, installation and the construction of the advertisement carrier.
Our customers use Ambient Media in addition to conventional advertising carriers such as Billboards, City Lights, Rolling Boards, etc. The Ambient Media Unit uses these advertising means for professional campaign orchestration. The intention is to heighten the awareness and of passers-by and increase the recall value through irritation with regard to the product or brand.
The future of this young media is full of anticipation as there are still so many as yet unused technical and creative possibilities for surprising target groups.