Turkish Airlines flies with DOOH
Freitag, 06. Juli 2018:
With Turkish Airlines and Gewista it is now possible – to have photos taken in front of a dream setting, be a star on Gewista Digital City Lights and win a dream holiday! From the 4th to the 7th July Turkish Airlines is giving all visitors to the Mall in Wien Mitte a photo in front of their chosen dream setting. It’s almost like a holiday – dreaming of your dream destination right in the heart of Vienna – and, with a bit of luck, win a flight!
So here’s how it goes: From the 4th to the 7th July, a promotional campaign is taking place in the Mall at Landstraße Wien Mitte, in which passersby can have a photo taken in a photo booth in front of a dream setting, take it home with them and perhaps win a flight with Turkish Airlines. Not only that, the photos will be displayed on the 15 Gewista Digital City Lights on the spot, in real time. Here’s some motivation to choose from: Hanoi, Shanghai, Havana and the Maldives. Further information at: www.turkishairlines.com.
Yusuf Kurt, Turkish Airlines General Manager, Vienna appeared enthusiastic about the campaign: “Turkish Airlines is constantly looking for new and innovative ways of communication. Gewista, with its digital screens, offers the ideal platform to spread the holiday ambience in one of the most visited shopping centres in Vienna, the Mall in Wien Mitte, and brings the lucky winners a step closer to their dream holiday. So take part and win!”
„“With our high-definition Digital City Lights, underground stations and premium locations in the city-centre area of Vienna will be transformed into digital product worlds, says Gewista CSO Andrea Groh. “The screens offer an impressive and moving overall image and we are delighted that Turkish Airlines has chosen a creative and interactive Out of Home presentation, in which the potential of the medium, which also enables the display of content in real time, is used to its best advantage. The memory value of consumers in connection with such unique transformations is enormous!”
Contracting Client: Turkish Airlines
Media agency: Brainfood Strategy OG
Advertising form/Out of Home-Mediamix:
02.07.-03.07. Teaser of the action over Digitale City Lights
04.07.-07.07. Photo campaign in The Mall (Area 3)
08.07. Display of all photos on Digital City Lights
Passerby can choose one of four favourite destinations and be photographed in front of a GreenScreen with this destination as a backdrop. Destinations: The Maldives, Hanoi, Havana, Shanghai.
Each participant has the chance of winning a trip to his/her favourite destination. The photos will be displayed on all Digital City Lights in The Mall (20 seconds).
Campaign duration: 02.07-08.07.2018