Montag, 27. Februar 2017:
Almdudler: One of the most traditional, yet innovative Austrian beverage manufacturers presented three new varieties of its cult drink at the beginning of the year. Almdudler bottles in the new flavours of Almdudler Minze (mint), Almdudler Holunder (elderberry) and Almdudler G’spritzt Zitrone (lemon) are not only commercially available but can also be admired in “larger than life” form at exclusive Rolling Board locations in an Innovative and Ambient Media production.
In the course of their current campaign, Almdudler are promoting their latest product innovations, Almdudler Minze, Almdudler Holunder and Almdudler G’spritzt Zitrone in the form of a national Rolling Board campaign. The campaign is also being implemented at highly frequented locations in Vienna as an exciting Innovative and Ambient Media special advertising form.
On the nationally distributed Rolling Board motifs, the new Almdudler bottles, which also have relaunched labels and trays, contain the corresponding claim “They belong together!”, which expresses the optimal unification of Almdudler and the new flavours. At highly frequented locations in Vienna, Innovative and Ambient Media Productions can also be seen: A “larger than life" Almdudler bottle stretches beyond the frame of the Rolling Board. On the bottle itself, the label of the flavours changes from mint to elderberry to lemon, through the rolling motifs placed behind it. The remaining area is foiled and proclaims: With mint, elderberry or with a dash of lemon. “They go together!” Fruity illustrations of mint leaves, elderberry blossom and lemon tastefully surround the motif.
“Almdudler is part of life and always close to the people. This is also our claim for the launch of the new refreshing Almdudler Minze, Almdudler Holunder and Almdudler G'spritzt Zitrone varieties. Through the Austrian Rolling Board campaign, we remain true to this claim. We are sure we will be able to present the new Almdudler varieties in an optimal way and make a lasting impression with the Almdudler fans throughout the Alps with the campaign anf the innovative media productions”, says Almdudler Marketingleiter Claus Hofmann-Credner.
“Almdudler surprises with three new varieties this year and addresses all connoisseurs of soft drinks, who are looking for variety and new flavours. In order to create awareness for the launch of the new range, a large-scale and impact-intensive campaign is planned throughout Austria. The activation of the target group is achieved through the immersion of newcomers into the world of Almdudler within the rolling board production”, says Despina Parlicheva, Client Service Manager, UM PanMedia.
“Almdudler”, says Andrea Groh, Director of Sales at Gewista, “Andrea Groh, Director of Sales bei der Gewista, “doesn't only rely on a broad national Rolling Board campaign but also uses the creative design possibilities of the “Innovative & Ambient Media” special advertising format. These eye catching productions, placed in urban areas and at highly-frequented locations, achieve maximum attention, create a lasting memory and are an excellent support for campaigns."