Market position

Market position

Gewista is one of Austria's largest media enterprises and the country's most significant outdoor advertising company. Its significance is the result of its absolute market leadership in the country's capital of Vienna and the most important agglomeration areas.  

Austria's Out-of-Home market in figures

Total turnover: around 256 million Euros per year

Volume share:7.3 per cent of all advertising expenditure in Austria in the classic segment (status: 2015).

Gewista – part of an international network

Gewista is integrated in the JCDecaux Group at an international level. JCDecaux holds the majority share in Gewista and is the uncontested Number 1 in Austria, just as it is in its home country of France. All activities in Eastern and Central Europe are directed from Vienna.

Gewista in the Austrian market

Billboard spaces (24 sheets): 17,000
City Lights: 8,000
Rolling Boards: 680 locations / 1,130 pages / around 3,100 faces
Advertising columns 1,500
Digital Media: 80‘‘ Screens: 125, 32‘‘ Screens at escalators: 262, 2 Videowalls: 46‘‘ 4x4 items
Transport Media: around 5,200 advertising surfaces on metros, trams, buses and in metro stations also 6.200 advertising surfaces outside on metros, trams, buses and ap. 2.200 metro ad signs

Furthermore: surfaces for permanent advertising and information signs; special advertising carriers; advertising surfaces in and on public buildings, stadiums and other points of traffic.

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